{"id":8015,"date":"2021-11-30T16:33:30","date_gmt":"2021-11-30T14:33:30","guid":{"rendered":"https:\/\/www.skills-alliance.com\/?p=8015"},"modified":"2021-11-30T16:51:49","modified_gmt":"2021-11-30T14:51:49","slug":"fusion-de-4-societes","status":"publish","type":"post","link":"https:\/\/www.skills-alliance.com\/fr\/fusion-de-4-societes\/","title":{"rendered":"Fusion de 4 soci\u00e9t\u00e9s"},"content":{"rendered":"\t\t
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Contexte
<\/strong><\/h3>

Notre client est <\/span>une soci\u00e9t\u00e9 poss\u00e9dant un petit groupe de 4 soci\u00e9t\u00e9s\u00a0<\/span>\u00a0<\/span><\/p>

Activit\u00e9\u202f: \u00e9dition de jeux \u00e9ducatifs, approvisionnement de livres aupr\u00e8s d’\u00e9diteurs fran\u00e7ais, et de jeux, jouets, \u00e9quipements de pu\u00e9riculture, d’\u00e9ducation, de sport et de classe aupr\u00e8s de fournisseurs europ\u00e9ens et chinois.\u00a0<\/span>\u00a0<\/span><\/p>

Distribution \u00e0 travers 3 r\u00e9seaux de VRP et une soci\u00e9t\u00e9 de vente par correspondance et e-commerce<\/span>\u00a0<\/span><\/p>

March\u00e9 constitu\u00e9<\/span>\u202fde collectivit\u00e9s territoriales, \u00e9coles, tout lieu d’accueil d’enfants et particuliers.<\/span><\/p>

Missions et Objectifs<\/b><\/h3>
  • Direction g\u00e9n\u00e9rale <\/span>du groupe<\/span>, <\/span>re<\/span>lance du groupe apr\u00e8s 10 ans de perte financi\u00e8re en continu<\/span> et <\/span>am\u00e9lioration <\/span>de la performance<\/span><\/span><\/li><\/ul>
    \u00a0<\/div>

    Approche m\u00e9thodologique<\/strong><\/h3>
    • Renouvellement de 80% du comit\u00e9 de direction<\/span><\/li>
    • D\u00e9finition puis impl\u00e9mentation d’une nouvelle strat\u00e9gie consistant \u00e0 fusionner les quatre entreprises du groupe en une seule<\/span><\/li>
    • Fusion des catalogues et renouvellement de l’offre produit<\/span><\/li>
    • Formation des \u00e9quipes \u00e9ditoriales, marketing et supply chain \u00e0 l\u2019\u00e9co-conception<\/span>\u00a0<\/span><\/li>
    • Remplacement de 3 r\u00e9seaux de VRP en concurrence par 1 seul r\u00e9seau, avec red\u00e9coupage des zones g\u00e9ographiques\u00a0<\/span>\u00a0<\/span><\/li>
    • Etablissement de synergies entre les canaux de distribution VRP, VPC et internet,<\/span>\u00a0<\/span><\/li>
    • PSE afin d\u2019adapter l\u2019effectif des VRP \u00e0 la nouvelle organisation, passage de 150 \u00e0 90 postes<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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      Solutions et r\u00e9sultats<\/strong><\/h3>
      • Synchronisation de tous les plans d\u2019action et du d\u00e9roulement du PSE permettant de lancer la nouvelle offre et la nouvelle organisation en d\u00e9but d\u2019ann\u00e9e, \u00e0 la sortie du catalogue annuel de VPC.<\/span>\u00a0<\/span><\/li>
      • Am\u00e9lioration de la situation financi\u00e8re de l\u2019entreprise permettant sa vente par le Groupe propri\u00e9taire<\/span><\/li><\/ul>


        Secteur\u202f:<\/strong> \u00c9dition et distribution de livres, jeux \u00e9ducatifs, jouets et \u00e9quipements<\/span>\u00a0<\/span><\/p>

        Dur\u00e9e de la mission\u202f:<\/strong> 16 mois<\/span>\u00a0<\/span><\/p>

        Type de projet\u202f:<\/strong> Restructuration<\/span>\u00a0<\/span><\/p>

        Gains financiers\u202f: <\/strong>r\u00e9duction drastique des co\u00fbts<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

        Contexte Notre client est une soci\u00e9t\u00e9 poss\u00e9dant un petit groupe de 4 soci\u00e9t\u00e9s\u00a0\u00a0 Activit\u00e9\u202f: \u00e9dition de jeux \u00e9ducatifs, approvisionnement de livres aupr\u00e8s d’\u00e9diteurs fran\u00e7ais, et de jeux, jouets, \u00e9quipements de pu\u00e9riculture, d’\u00e9ducation, de sport et de classe aupr\u00e8s de fournisseurs europ\u00e9ens et chinois.\u00a0\u00a0 Distribution \u00e0 travers 3 r\u00e9seaux de VRP et une soci\u00e9t\u00e9 de vente…<\/p>\n","protected":false},"author":4,"featured_media":8017,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[215],"tags":[216,217,219,218],"class_list":["post-8015","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-restructuration","tag-fusion","tag-multicanal","tag-pse","tag-restructuration"],"yoast_head":"\nFusion de 4 soci\u00e9t\u00e9s - Skills-Alliance<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.skills-alliance.com\/fr\/fusion-de-4-societes\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fusion de 4 soci\u00e9t\u00e9s - 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